Marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
(Jaworski, Bernard. “Definitions of Marketing.” American Marketing Association, 30 Sept. 2021, https://www.ama.org/the-definition-of-marketing-what-is-marketing/.)
Library Databases & Reference Titles
Check out the extensive programs on marketing that are offered by our community partners in Lancaster City.
The SBA offers webinars on marketing to get you started.
While membership is typically not free, professional associations can be incredible sources of data for your industry. The American Marketing Association is one example.
Use FirstResearch for a curated list of industry news, websites, and associations, or try an online search for “[your industry]” + “association” + [your location].
Navigate through the Toolkit by clicking the links below. If you have any questions, click the Chat box or give the Library a call!